BLACK WOMEN’S AGENDA, INC (BWA) AND
GENERAL ELECTRIC (GE)
“ALL FACES” ACTIVATION CAMPAIGN KICK OFF MEETING – MARCH 3, 2012
February 29, 2012, Washington, DC… The official launch of BWA’s new partnership with GE’s healthymagination, (a business strategy that seeks to help people live healthier lives,) will take place on Saturday, March 3, 2012, at the Marriott Hotel, Metro Center, 775 12th Street, NW, Washington DC. The overarching goal of the partnership is to build a grassroots movement to reduce breast cancer health disparities in the African American community. This goal will be accomplished through community outreach activities and an outlined portal to help increase awareness.
Founded in 1977, BWA, Inc is comprised of over 16 collaborating women’s organizations, including sororities, civic, and faith-based, representing millions of women nationally and worldwide. GE’s commitment to reducing healthcare costs, improving the quality of life, and access to care aligns with BWA’s strategic vision – to serve as an advocate regarding issues which impact Black women and their families.
The collaborative partnership advances GE’s business strategy that provides sustainable change solutions and healthcare innovations to help deliver better care to more people at lower cost. GE will also respond to and reflect changing needs and emerging opportunities in healthcare focusing on three key outcomes:
In order to accomplish its mission, BWA:
GE is committed to investing in technology and content to drive healthcare information in rural and underserved areas. The foundation of GE’s initiative is built on global commitments to reducing costs, improving quality, and expanding access for millions of people. GEs partnership meshes well with our mission of advancing, securing, and protecting the rights of Black women and their families. A disproportionate number of Black women are represented within statistics related to poverty, lack of access to economic and educational opportunity. BWA is devoted to putting a face on advancing, securing, and protecting the rights of these women. Our continuous vigilance on issues affecting Black women worldwide empowers them to “step-up” and mitigates the gender gaps that affect women in our society.
We look forward to continued annual education symposiums,
recognition luncheons, and other mechanisms to tell the amazing
stories about the economic, social and civil liberties issues
relevant to the needs and status of Black women. For more information
about the “All Faces” activation campaign contact Mary E. Clark,
Vice President for Administration.
Visit our web site: www.bwa-inc.org